Dr. rer. nat. Britta Ranneberg PhD
Senior Advisor
During 25 years within the pharmaceutical industry, I have worked in various functions – sales, product management, marketing and medical affairs – mainly focusing on infectious diseases (HIV, tuberculosis, herpes infections and hepatitis). My expertise spans from medical affairs management, medical education/communication, clinical development to portfolio positioning/strategy and lifecycle management.
Expertise
- Biologist with focus on biochemistry
- 18 years of experience in HIV
- Medical management
- Academic collaborations and advisory boards
- Medical marketing and communication strategy
- Development and oversight of local Phase III and IV studies
- Study responsible scientist
- Medical education
- Sales force training
- HTA assessment
- Product management
- Launch preparation and product launches (HIV, tuberculosis, other areas)
- Portfolio positioning and lifecycle management
- Commercial responsibility
- Broad and longstanding experience in leading cross functional matrix teams